Anything-as-a-Service (XaaS) Benefits Both Customers and Providers

This episode in Bramasol’s continuing series on the Digital Solutions Economy™ focuses on the business model called Anything-as-a-Service (XaaS), which is also sometimes referred to as Everything-as-a-Service. As discussed below, the next wave of XaaS will have benefits for both end customers and companies providing products and services.

Over a decade ago, the Dutch futurist Marcel Bullinga predicted, “The key to the future is not ownership, but access.” As the evolution of XaaS has unfolded, leaders of many companies using this new disruptive approach have echoed Bullinga’s prediction in various ways.

• Airbnb co-founder Brian Chesky said, “We have an ownership society now, but we’re moving toward an access society, where you’re not defined by the things you own but by the experiences you have.”
• Spotify founder Daniel Ek said, “Ownership of music is great, but access is the future.”
• Jennifer Hyman, co-founder and CEO of Rent the Runway said, “I’m saying the pride of ownership is dead, and the pride of access is the new luxury.”

The roots of the XaaS model actually lie in the computer software and services sector where the economies of scale and efficiency favored collocation of thousands of computers in server farms within massive network operating centers. This approach gave rise to the ubiquitous usage of cloud-based software solutions for everything from websites to CRMs to operations and finance systems.

Variations on the XaaS theme include Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Storage as a Service (StaaS), Database as a Service (DBaaS), Disaster Recovery as a Service (DRaaS), Communications as a Service (CaaS), and Network as a Service (NaaS).

In recent years, XaaS has proliferated into an ever-widening range of B2B and B2C business models across the Digital Solutions Economy. For example, various subscription models where a customer purchases access to services or products on an ongoing basis have become extremely popular, and recently have seen accelerated adoption rates during global pandemic lockdowns.

Read more here-https://ignitepossible.bramasol.com/blog/anything-as-a-service-xaas-benefits-customers-and-providers